Hal Hershfield is a professor of marketing, behavioral decision-making, and psychology at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management. Over the past 15 years he has taught undergrads, full-time MBAs, and Executive MBAs a variety of topics, including negotiations, the business of behavior change, and marketing.
His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University. Hal publishes in top academic journals and contributes op-eds to major publications including New York Times, Harvard Business Review, and the Wall Street Journal.
